eBay, Garth Brooks, and Making Money On Inefficient Global Markets

(Part 1.  When finished, you should read Part 2.)

One of the reasons I love working for eBay is that I am constantly surrounded with interesting empirical evidence of how markets for physical goods behave. Today, I thought I’d share with you a single anecdotal example of how eBay creates opportunity from a very mundane retail product.

Yes, the product is a Garth Brooks DVD.

Well, to be more specific, it is the new, 2006, special-edition 5 DVD Garth Brooks “The Entertainer” set that comes in a collectible tin. It’s $19.96 at Wal-Mart, and there are two angles here. One, they are only going to make one million copies. Two, they are only available at Wal-Mart in the US.

There was a lot of press about this release, largely because I guess the 2005 edition had sold out quickly and led to a lot of pent-up demand for the product. On a lark, I dediced to order 10 copies from Walmart.com. Total cost, with tax & shipping was $238.77, so I was basically out $23.88 per DVD set.

When I placed this order, I had checked the completed auctions on eBay.com for “garth brooks the entertainer”, and I had seen sets going for as much as $39.99. So I figured I’d be able to make a few dollars selling these off.

However, by the time I received the DVDs, the average price on eBay.com had dropped to about $26, and I wasn’t sure I would make any money on these, after fees, with that type of price. After all, Walmart.com still hasn’t sold out, so I guess it is somewhat interesting that anyone was basically paying 30% over retail price for something that wasn’t in limited supply.

On a hunch, however, I decided to check out the completed auctions on some of eBay’s international sites. One of the amazing things about the eBay site is that it is integrated globally. With the same eBay account, I can log into any eBay site around the world and list an item. What I found was very interesting:

Now, these are live links, so what you see is going to be different than what I saw two weeks ago. But what I saw was this:

  • High volume in the US (over 50 listings), average price about $26
  • Medium volume in the UK (20 listings), average price about 35 pounds sterling.
  • Low volume in Germany (8 listings), average price about 50 Euro.
  • No volume in France. No one cares about Garth Brooks in France, I guess. 🙂

Wow. 35 pounds and 50 Euro are the equivalent of about $60 US. That’s a big difference, and a big markup over the cost of buying these at Wal-Mart.

So I did a little experiment. I put up a single, fixed-price listing with Best Offer on eBay UK for 9 of the DVD sets for 29.99 pounds with free shipping, and a put up a single auction in the US, starting at $0.99.

End Result: I sold all 9 of the sets in the UK in five days… I wish I had more. The US listing closed at $22.01, with $8.95 for shipping because the buyer ironically was from Canada.

Let’s look at the economics in more detail.

If I divide the costs across the 9 sets in the UK, my numbers are as follows:

Sales Revenue £29.99
Shipping Cost $15.75

eBay Fees $4.96
– Listing Fee $0.54
– Feature Fees $1.89
– Final Value Fees $2.53

PayPal Fees $2.52
– Transaction Fees £1.07
– Cross Border Fees £0.30

Pounds -> Dollars $1.8830
Currency Conversion Fee 2.50%

Total $ Revenue $55.06
Total $ Costs $47.10

Total $ Profit $7.95

Wow. Thats a 14.1% profit margin on the sale price. All for something anyone could have purchased on Walmart.com.

Just for completeness, here is the economics for the US sale:

Sales Revenue $30.96
Shipping Cost $6.00

eBay Fees $2.26
– Listing Fee $0.20
– Feature Fees $0.90
– Final Value Fees $1.16

PayPal Fees $1.51
– Transaction Fees $1.51
– Cross Border Fees $-

Total $ Revenue $30.96
Total $ Costs $33.65

Total $ Profit $(2.69)

Yes, that’s right. Lost money on the US sale.

The fact that I lost money on the US sale isn’t surprising… eBay is a pretty efficient market, and the idea that you could make money buying a product at retail and selling it on eBay is dubious at best, and given that the retailer is the biggest retailer in the US, it’s nearly impossible.

However, I’m amazed at how much money was available to be made selling globally. And eBay makes this so incredibly easy:

  • Listing. I basically just went to the eBay UK website, clicked Sell, and used exactly the same form that is available in the US to list. Incredibly easy.
  • Pricing. The exact same completed auctions functionality is available for the UK site as the US site. Easy.
  • Shipping. I just priced out the shipping via USPS Global Priority mail on the usps.com website. $15.75. Easy.
  • Payment. PayPal is absolutely amazing. Not only could UK buyers pay me in pounds sterling, but I discovered that PayPal will actually let you maintain an account balance in 19 different currencies! They charge a flat 2.5% to convert the payment to dollars, but you can leave your money in pounds sterling and still earn interest on it! (Not a bad feature financially if you believe in diversifying your currency exposure…)
  • Managing your Listings. The UK listing showed up in My eBay and all of my eBay tools the same way every other listing did. Seamless. Painless. Amazing.

I have a few takeaways from this experiment. No, I am not planning to quit my day job to be an import/export eBay seller. But, I do think this example points to some key truths about global e-commerce today:

  • Global markets for retail product are very inefficient. This Garth Brooks DVD was only released in the US. Why? Wal-Mart has a presence in other countries. Maybe it wasn’t worth the logistics for relatively low demand in other countries. Maybe there was limited supply, and they figured the US market was sufficient. Who knows. The point is, there are clearly buyers in other countries who were being underserved here, and it also looks like not enough sellers were stepping into the void to help them.
  • eBay helps make inefficient markets efficient. Meg & Pierre have been talking about this effect for many years, but this is a direct example of it. eBay significantly lowers the barriers to trade globally, and as a result an individual like myself can quickly step in and create value. That 14.1% profit is value, and it doesn’t even count the additional value that was realized by eBay & PayPal through their fees.
  • PayPal is a game changer for international commerce. I knew this academically before doing this experiment, but now I can really feel it viscerally. Being able to handle foreign currency is not something that most businesses, let alone individuals, can handle. But PayPal makes it seamless. Unbelievable. It’s also worth noting that PayPal made a pretty penny here too. My fees on an average UK sale to eBay were about 8.8% of the sale price. The PayPal fees, including currency conversion, were 7%.

As the internet continues to grow, more and more online retailers are going to wake up to the international opportunity. Leveraging PayPal, any webfront store could likely easily collect sales globally (although not with the demand generation of eBay).

To continue the experiment, I’ve ordered 10 more DVD sets… I’m going to try to sell these in Germany, to see if I can overcome the language barrier. To date, I have sold items on eBay to buyers in over 30 different countries, so I’m optimistic that it will work. I’ll post the results to this experiment as well, if people are interested.

P.S. If you are wondering why I take the time to do things like this in my spare time, the answer is pretty simple. I’m a big believer that in technology you have to use your own product, so that you can better understand the experiences of your users. At eBay, it is even more important than at a typical technology company, because the product isn’t just a list of features – it’s the basis for running a business online.

Also, I tend to shop on eBay quite a bit, so making money through selling on eBay helps “fund my habit”, so to speak.

(Please check out Part 2 of this article.)

Your Employee Stock Purchase Plan (ESPP) is Worth a Lot More Than 15%

First, credit for this article goes largely to “The Finance Buff“, a great blog I just discovered today. He wrote a post about Employee Stock Purchase Plans (ESPP) that really struck a chord with me, and I thought I’d share it with my readers.

Employee Stock Purchase Plan (ESPP) Is A Fantastic Deal

Most people think of their ESPP plan as a nice little perk. But after running the numbers, it seems like it’s a much better return that people give it credit for. It’s definitely a much higher return, on average, than the 15% number that people tend to gravitate to.

Let’s walk through the highlights of why by walking through the original post. First, he defines the basics of what an ESPP plan is:

An ESPP typically works this way:

1. You contribute to the ESPP from 1% to 10% of your salary. The contribution is taken out from your paycheck. This is calculated on pre-tax salary but taken after tax (unlike 401k, no tax deduction on ESPP contributions).

2. At the end of a “purchase period,” usually every 6 months, the employer will purchase company stock for you using your contributions during the purchase period. You get a 15% discount on the purchase price. The employer takes the price of the company stock at the beginning of the purchase period and the price at the end of the purchase period, whichever is lower, and THEN gives you a 15% discount from that price.

3. You can sell the purchased stock right away or hold on to them longer for preferential tax treatment.

Your plan may work a little differently. Check with your employer for details.

OK, so that covers the basics. I have seen minor variations on the above, but nothing that eliminates the math that he is about to walk through:

The 15% discount is a big deal. It turns out to be a 90% annualized return or higher.

How so? Suppose the stock was $22 at the beginning of the purchase period and it went down to $20 at the end of the period 6 months later. Here’s what happens:

1. Because the stock went down, your purchase price will be 15% discount to the price at the end of the purchase period, which is $20 * 85% = $17/share.

2. Suppose you contributed $255 per paycheck twice a month. Over a 6-month period you contributed $255 * 12 = $3,060.

3. You will receive $3,060 / $17 = 180 shares. You sell 180 shares at $20/share and receive $20 * 180 = $3,600, earning a profit of $3,600 – $3,060 = $540.

Percentage-wise your return is $540 / $3,060 = 17.65%. But, because your $3,060 was contributed over a 6-month period, the first contribution was tied up for 6 months, and the last contribution was tied up for only a few days. On average your money is only tied up for 3 months. So, earning 17.65% risk free for tying up your money for 3 months is equivalent to earning (1 + 17.65%) ^ 4 – 1 = 91.6% a year.

90%+ a year return is fantastic, isn’t it? That’s when the employer’s stock went down. Had the stock gone up from $20 at the beginning of the purchase period to $22 at the end, your return will be even higher at 180%!

I think the reason people focus on the 15% is a classic example of why people, even very educated people, are not very good intuitively at dealing with money. 15% feels like the value of the ESPP program, because that is the “cash on cash return”, as we used to describe it in venture capital.

Let’s take the example of a hypothetical engineer, Joe, who makes $85,000 a year working for Big Tech, Inc. Joe is a saver, and as a result he puts 10% of his salary into his ESPP plan. Over the course of the period, the stock goes nowhere. Big Tech shares are always worth $50.

At the end of six months, Joe has contributed $4250 to his ESPP plan. They take the lower of the two stock prices, which are both $50, and set the price at 15% lower, $42.50 per share. (You can tell that I used to be a teacher… my numbers are suspiciously turning out to divide out evenly…)

$4250 buys 100 shares at $42.50 each. Since you got a 15% discount, people think that you got a 15% return.

Wrong. A 15% discount actually means you got a 17.65% return. (Read that line again). You have stock worth $5000. But you only paid $4250 for it, for a gain of $750. $750/$4250 = 17.65%.

This isn’t some sort of numbers trick – it’s actually just the difference between looking at what discount you got off full price (15%) versus the return on your money that you received (17.65%). Percentages going down are always more than percentages going back up. For example, if you got a 50% discount on a $1000 TV means you only have to pay $500. But if they raise the price from $500 to $1000, that’s a 100% increase.

So that’s the first gotcha. And 17.65% is nothing to sneeze at. That’s better than the historical average return of every easily accessible asset class I know of (I am excluding Private Equity & Venture Capital, since most people do not have access to them.)

The second gotcha is the fact that Joe didn’t just give them $4250 one day, wait six months, and then got $5000 back. He actually paid it in gradually, paycheck by paycheck. So, he didn’t get a 17.65% annual return.

Now, this is the place where I’ll get technical and explain that Joe didn’t get 17.65% return over 3 months either… that math is faulty. To calculate this correctly, you need to do a cash flow analysis where you evaluate the internal rate of return taking into account each paycheck that Joe made.

In fact, using the numbers provided in my example, I get an annualized return of 98.4% for Joe – and that’s for a stock that didn’t go up!

Salary: $85,000.00
ESPP: 10%
Paychecks/Year: 26

1/14/06 $(326.92)
1/28/06 $(326.92)
2/11/06 $(326.92)
2/25/06 $(326.92)
3/11/06 $(326.92)
3/25/06 $(326.92)
4/8/06 $(326.92)
4/22/06 $(326.92)
5/6/06 $(326.92)
5/20/06 $(326.92)
6/3/06 $(326.92)
6/17/06 $(326.92)
7/1/06 $(326.92)
7/1/06 $5,000.00

IRR 98.4%

So, I think the lesson here is pretty clear. The biggest problem with ESPP programs is that you can only contribute up to 10% of your salary to them, typically. Otherwise, it would make sense to take out almost any type of loan in order to participate. You’d easily be able to pay it back with interest.

However, be forewarned. All of this analysis assumes that you will sell your stock the day you get it. It also is a “pre-tax” return, since you own income taxes on the $750 gain the day your ESPP shares are purchased.

Disclaimer: I am not a financial professional, and every personal situation is different. This blog is personal opinion, not financial advice. You should thoroughly investigate and analyze any financial decision yourself before investing any money in any investment program.

Update (11/10/2007):  There has been some commentary that questions the IRR calculation for this example.  I’ve uploaded an Excel Spreadsheet for this example.  It shows that for this series of cash flows every 2 weeks (13 negative, 1 positive) that the IRR is 98.4%.  For this spreadsheet, I use the XIRR function, which is part of the Excel Analysis Toolpack Add-on, which handles IRR calculations for non-periodic cash flows.

From Excel Help:

XIRR returns the internal rate of return for a schedule of cash flows that is not necessarily periodic. To calculate the internal rate of return for a series of periodic cash flows, use the IRR function.

Vanguard Launches High Dividend Index Fund

Two news tidbits this week that had me thinking about new investment options.

First, Vanguard just launched a new index fund: the High Dividend Index Fund. They are going to be providing access to the fund in both traditional mutual fund form (Ticker: VHDYX) and in ETF form (Ticker: VYM).

Based on the press release, it looks like the funds will match the FTSE High Dividend Yield Index, which is shrouded in some marketing double-speak mystery.   I cannot find the actual companies included in this index anywhere.  It looks like this index was created almost exclusively to be mirrored in the Vanguard fund.

The mutual fund version of the fund will have a 0.40% expense ratio, the ETF will have a 0.25% expense ratio. As a result, you’ll want to use the mutual fund as a vehicle if you are making small, regular investments in the fund (like $100 per month). Otherwise, the commissions will killd you. If you are putting a lot of money to work at one time, and you are using a low-cost broker, the ETF is going to be a better “buy and hold” vehicle given it’s low expense ratio.

This fund might seem to be similar to the Vanguard Dividend Appreciation Index Fund. They launched the mutual fund (Ticker: VDAIX) and ETF (Ticker: VIG) in April 2006, and those funds feature expense ratios of 0.40% and 0.28%, respectively. The difference is the index it tracks – this older fund tracks the performance of the Dividend Achievers Select Index, which includes stocks with a record of steadily increasing dividends. The fund’s focus on stocks exhibiting dividend growth distinguishes it from this new fund, which emphasizes purely yield.

I personally have a stock account made up of high dividend/cash flow companies as a conservative base to my retirement funds. Seeing this type of product from Vanguard has me thinking that it might make sense to just let them do the work for me here – the expense ratio is incredibly low.

This fund is clearly a response to the very high interest in more “fundamentals-based indexing”, which John C. Bogle, Vanguard Chairman, has been fairly vocal about dismissing. There is definitely a very grey area between an index fund and an actively managed fund. After all, an index itself is created by a group of people, and changed over time. So the truth is, index vs. active is somewhat in the eye of the beholder. The assumption is that an index will change infrequently, leading to lower trading costs and more consistent representation of some asset class or sub-class.

For those of you who are curious, it looks like the FTSE High Dividend Yield Index will be recalculated annually, based on the following formula:

The new custom index consists of stocks that are characterized by higher-than-average dividend yields, and is based on the U.S. component of the FTSE Global Equity Index Series (GEIS). Real estate investment trusts (REITs), whose income generally do not qualify for favorable tax treatment as qualified dividend income (QDI) are removed, as are stocks that have not paid a dividend during the previous 12 months. The remaining stocks are ranked by annual dividend yield and included in the target index until the cumulative market capitalization reaches 50% of the total market cap of this universe of stocks.

There are already a large number of “high dividend” focused mutual funds and ETFs out there (for example, the iShares Dow Select Dividend (Ticker: DVY)), but with Vanguard’s reputation and penchant for low costs, it’s always worth giving their offerings a strong look.  As I’ve posted before, I am a huge fan of Vanguard, and truly believe that they work to lower costs to the bare bone for their investors.

The Death of Economist Milton Friedman

This is very strange and sad.

On November 5th, I wrote my initial post about Milton Friedman, based on a San Jose Mercury News interview I read that weekend. In it, Friedman discusses his thoughts on education, health care, and Iraq.

Milton Friedman has now passed away today, eleven days later. There is really nice coverage of his death on the Business Week website. A sample:

More than anyone else, Milton Friedman was responsible for challenging the worldview of British economist John Maynard Keynes, who believed in the power of government to guide and stimulate economic growth. As an alternative to Keynesianism, he put forth a more laissez-faire philosophy known as monetarism—the doctrine that the best thing the government can do is supply the economy with the money it needs and stand aside.

Friedman blamed inflation on tinkering by governments and central banks. Along with Edmund Phelps of Columbia University, who won the 2006 Nobel prize, Friedman showed that central banks can’t buy permanently lower unemployment with slightly higher inflation. Wrote Friedman: “Inflation is always and everywhere a monetary phenomenon, in the sense that it cannot occur without a more rapid increase in the quantity of money than in output.”

One of the things I learned from responses to my original post is that far more people disagreed with Milton Friedman than who had actually read or understood his work. I think I’m going to re-read some of the material I have on my shelf from him this weekend.

Paul Kedrosky’s comments on his blog sum up my feelings as well:

Whatever your views on Friedman’s economics and/or politics, he was a giant of an intellectual figure, a provocative, thoughtful, and maddening figure, about whom the least you can say is that his influence and reputation will outlive all of us.

I want to take this opportunity to just say thank you to Mr. Friedman for his contributions to my understanding of economics.

Harvard MBA Indicator for Wall Street (HBS)

I caught this article a few days ago in the New York Sun. It came up in one of my Google News searches:

Equities Swing with Harvard MBAs

It’s a fun piece, and it brought me back to my Private Equity class with Prof. Bill Sahlman at Harvard Business School in 2000. One day, Bill shows the entire class these beautiful rising bar charts. It turns out that each of them shows the rise in percentage of HBS graduates at key times in history – Wall Street in the late 1980s, Internet companies in the late 1990s, and in 2000, a rising trend towards Private Equity. The conclusion was obvious – a strong ramp in HBS hiring looked like a pre-cursor to a bust.

The article quotes Ray Soifer, who was HBS Class of 1965. He seems to have tailored the theory exclusively to measuring the ups and downs of Wall Street. Investment Banking always draws a large number of HBS graduates, but for Soifer, the magic number is 30%. When the number of Harvard MBAs destined for banking in a given year crosses that threshold, it’s bearish. Lower, is neutral or bullish.

Interestingly, a little web searching reveals that Mr. Soifer seems to trot out this theory every year, and speaks on it quite a bit. Check out this list of articles on his website. It includes this one from Slate in 2004 that sounds awfully familiar…

My take on the theory is little less dramatic, but more plausible. Harvard MBAs tend to be very intelligent people with excellent credentials. They also tend to be expensive and discerning hires, since most people go to business school to not only learn but also to take their careers to another level. The breadth of the student body introduces them to a wide number of global industries, and provides contacts and insights into most of them. It’s not surprising that the industries that are currently economically flush have more resources to pursue these candidates, and its not totally surprising that when one industry gets too flush, it’s a sign of some sort of bubble.

As part of my searching, I found the Coyote Blog, from another HBS graduate now running a small business in Arizona. He found another version of Soifer’s piece, but used it to describe his take on career paths for HBS graduates:

A more interesting HBS graduate job indicator for me has been “how has the jobs people have evolved since they graduated”. When I graduated, everyone seemed to be investment bankers and consultants. At our fifth year reunion, everyone was posturing as to how successful they had been, how far they had risen, etc. Most people were still in the same type jobs, with only a few outliers who had switched careers already. Our tenth reunion was totally different. At our tenth, no one talked about their job – everyone talked about their kids. The contrast was dramatic. Many people were in different careers, including a number who were testing the dot-com waters.

At the fifteenth reunion, everyone seemed much more relaxed. Job performance stress at from the fifth and family starting stress at the tenth were mostly gone. Many, many people (including me) had their own businesses, and few of these were ones anyone would have predicted; I don’t think anyone was a consultant anymore. Here are a few examples just from our 90-person section of businesses graduates are running now:

My observation – very few were the types of businesses that come recruiting at HBS.

My parting observation about career choices through life comes from Dan Simmons’ great Hyperion series, where the prophet Aenea gives here famously concise advice to humanity:

Choose Again.

Certainly true with careers.

 

I just got back from my fifth year reunion in June, so this gives me something to think about.

Blogs I Read: Ben Stein

I really love to read Ben Stein. His first burst of fame, as you may know, came from being the teacher in Ferris Bueller’s Day Off back in the 1980s. More recently, he hosted a game show for a while (Win Ben Stein’s Money), and he writes regularly for the New York Times on Sunday.

What people may not realize from his typical movie and TV stunts is that Ben Stein is really intelligent. Not just in a book smart kind of way, but in a profoundly intellectual way. As an actor, writer, economist and lawyer, he seems to have internalized not just the facts and theories of several different fields, but also how they fit together. I find his writing style compellingly simple, and yet rich and articulate.

More recently, Ben has become more proactive with writing articles to help guide people with their own financial lives. Here is an article he wrote in 2005 on saving for retirement:

The Early Bird Gets the Next Egg

An example passage, which I think demonstrates both his easy way with numbers and his compelling presentation of basic financial facts:

If you start at 25 with six months’ salary saved, you need only save 3 percent of your total, pre-tax salary per year to get the nest egg you need (roughly 15 times earnings at retirement) by age 65. But if you start at age 45, you need to save 18 percent of your salary (again, assuming you start out with six months’ of salary saved). If you start at age 50, you need to save 28 percent of your salary. And if you start at age 55, you need to save nearly 50 percent of your gross salary to get where you need to be.

In other words, if you start with a sensible plan at a young age, you can get to your savings goal without breaking a sweat. If you wait until you are middle aged, it takes some serious doing. If you wait until you are a silver fox, you’re required to do some heavy lifting indeed. If you assume the stock market has passed its glory days, you need to save even more.

I’ve found two great resources now for Ben Stein fans:

  1. He has a website. It’s worth bookmarking.
  2. He has an RSS feed. It’s worth subscribing to.

I’m going to be writing a follow up post on one of my favorite pieces by Ben Stein, clipped from the New York Times last year. I’m having trouble finding an online copy, so I may have to type up the whole thing. In the meantime, check out his RSS feed. It’s so exciting to me to find out that some of my favorite columnists and authors have their own feeds – it’s something I just wasn’t finding somehow before I started blogging myself.

When is a Penny worth two cents?

When you factor in current metal prices, the US Mint is in a bit of a pickle.

I caught this article today on Seeking Alpha, which discusses a lot of topics, ranging from the new US Mint commercials, to the cost of making the penny and the nickel.

Who’s Minding The Mint

According to this report from July 2006, the US penny is made up of 97.5% Zinc, and 2.5% Copper. As of July metal prices, it cost the US approximately 1.4 cents to mint a penny. Given the recent rise in metal prices since then, it may be closer to two cents now.

According to this link from the US Mint, they produced 7.348 Billion pennies in 2006.  If they mint the same in 2007, that means we’ll lose approximately $73.5 Million in production costs of pennies alone.
Everyone picks on the penny, but I thought this tidbit about the nickel was interesting also, since it looks like it is in the same boat:

And speaking of nickels, composed of 75 percent nickel and 25 percent copper, this coin has its own budget problems. When the calculation was done in July with the price of nickel at $13 a pound, the value of the metal content alone came out to almost seven cents.

If other production costs and the current metal price are factored in, it’s closer to a dime.

I’m a little surprised that there hasn’t been some form of arbitrage to buy pennies in bulk and sell them for scrap metal. Maybe the scrap prices are still too low to make it worthwhile.

Already, with Platinum and Gold prices rising, you’ve seen a breakout of new metals in relatively fancy jewelery (like wedding bands) – Titanium, and in some cases, Tungsten Carbide! I wonder if we’ll need to do a metal rotation in our currency to “less expensive” metals.

It seems that inevitably the smaller coins will eventually vanish – not due to inflation, but due to the growing use of digital forms of payment (credit/debit cards, key fobs, cell phones).

In the meantime, though, when someone gives you a few pennies and a nickel for change, you can feel smug about getting double your money’s worth in metal.

Why I love Timber as an Asset Class

I found this article on the Motley Fool this week called “Is Lumber the New Gold“, and it reminded me why Timber might be my favorite asset class of all.

I was first introduced to Timber as an asset class at Harvard Business School, in one of my classes on Venture Capital & Private Equity. Dave Swensen, who managed the Yale endowment for over 20 years, discussed the strategy that led Yale to incredible outperformance in the 1980s and 1990s. He took the endowment from $1.3 Billion to $14 Billion, using a strategy very different than his colleagues.

It would be a whole different post to sing the praises of Mr. Swensen, and his philosophy on investing has now become public knowledge since he released a book on the subject. In his discussion with the class, I remember his specific comments on assets that had extremely attractive risk/reward ratios. Private Equity is one, to be sure, but he also allocated over 20% of his funds to “real assets”, which included Timber.

Timber is fascinating as an asset class. Here is a summary, cribbed from a recent post on Seeking Alpha:

  • Excellent Returns. Annual returns of 14.5% since 1972. Better returns than any common asset class (stocks, bonds, real estate, commodities)
  • Less Volatility than Stocks. What? More reward with less risk? It shouldn’t be true, but it here at least empirically.
  • Timber is counter-cyclical with Stocks. Especially nice to have an asset that zigs when the stock market zags.
  • Money grows on Trees. Fundamentally, you have to like the fact that 6% growth every year comes from the fact that trees just grow bigger with natural sun & water. The value of trees is also non-linear, in that growers can just “not cut” in weak years for timber prices, and make even more in subsequent years.

Here’s a nice post from Seeking Alpha in July on why Timber should outperform in an inflationary market. It even features my personal favorite REIT stock in the sector, Plum Creek Lumber (PCL), which I’ve owned since 2002.

You have to love the web. I found this fantastic blog post from 2005 on Timber. Couldn’t have said it better myself.

Until recently, it was very hard to invest in timber without a portfolio allocation in the millions of dollars. However, now, there are several ways to add timber to your portfolio. My favorite are the REIT stocks, like PCL & RYN, which allow you to own companies who have a primary business in owning & maintaining timber land. Given the regulations around managing timber land, and the tax-advantages of the REIT structure, it’s hard to get better direct exposure.

It’s interesting, but as the trend continues towards development & environmental protection, these firms should have an even more compelling advantage as the supply of quality timber dwindles, and the regulatory environment grows more arduous. Even the sleepy paper companies are starting to look more valuable for the timber land that they own, rather than the product they produce.

It’s so interesting that money, in some cases, really can grow on trees.

Update (6/13/2007): A commenter forwarded me to a webpage that had a link to one of my favorite articles on timber as an ivnestment, from a 2001 issue of Smart Money magazine.  Check it out here.

Q&A with Milton Friedman: Education, Health Care & Iraq

There is a wonderful Q&A with Milton Friedman in today’s San Jose Mercury News. Milton Friedman is 94, and won the Nobel Prize for economics in 1976.

He is most famous for being the intellectual backbone for more libertarian monetary policy, and the economic grounding for the Reagan administration.

MercuryNews.com | 11/05/2006 | Q&A with Milton Friedman

It is very hard to read the writings of Friedman, or even his live Q&A, without being immediately struck by the depth of his intellect and the strength of his convictions. You may disagree with some of his policy conclusions, but his type of clarity is rare.

Since I was only 5 years old when Reagan was elected, I obviously didn’t appreciate at the time the momentous step this country took in rejecting Jimmy Carter and embracing Reagan in the heart of hyper-inflation, recession, and international trauma. However, I’ve learned over time that many of the aspects of the Reagan administration that I did appreciate seem to be derivatives of Milton Friedman’s philosophy.

I’m going to reproduce the text of the article here, only because I don’t trust the SJ Mercury news to keep the link live forever. However, if the link above still works, use it.

Q&A with Milton Friedman
NOBEL PRIZE WINNER EXPOUNDS ON EDUCATION, HEALTH CARE, IRAQ

By Scott Duke Harris
Mercury News

When Milton Friedman talks, not everybody listens. To many, his libertarian views are predictable. But he always offers grist for debate.

Friedman recently sat down with the Mercury News for an interview. Following are edited excerpts of the conversation:

Q You’ve described yourself as “a libertarian with a small ‘I’ and a Republican with a capital ‘R,’ ” for expediency. Yet you’ve expressed disappointment with Republican control of the federal government. Why?

A If you look at the record, the structure of government that is most favorable to low spending and low taxes is a Democrat in the White House and Republicans in control of both houses of Congress, because the spending propensities of the Democrats are held down by Republicans. And when you have a Republican government in power, those spending propensities aren’t held down. In this case, we’ve got Republicans all around, and the budget has gotten out of control.

Obviously the Republicans had been out of [the White House] for a long time, and when they got it [in 2000], they had things they wanted to do, and they did it regardless of the budget consequences.

The problem is not the deficit. The problem is the amount of spending — the fraction of people’s income — which is spent for them, on their behalf by their government.

Q But many people find the deficits troubling.

A I am not concerned with deficits in the federal budget at all. I am concerned with the level of the federal budget. I’d rather have a $1 trillion budget with a deficit of $1 trillion, than have a $2 trillion budget that is completely balanced with taxes.

The deficit is a form of hidden taxation. . . . So I’m not satisfied with a high structural deficit, but it’s really because that implies a high level of government spending.

Q What troubles you about the spending?

A Everything. Most of the spending is wasted. . . . The worst is the “earmarks,” because they have no democratic control at all, being arbitrarily set in by individual members.

If you take education: The federal constitution doesn’t have the word education in it, but every state constitution does. . . . In 1994, when the Republicans took over [Congress], their “Contract With America” included abolishing the Department of Education. Instead, 12 years later now, the [department’s] budget has tripled or quadrupled — something like that.

Q Your ideas influenced the rise of economic conservatism, from Reagan to George Bush today. How would you compare the Reagan and Bush administrations?

A The thing that endears [Reagan] is that he was a person of principle. He was willing to take political chances in order to promote his principles.

At the time Reagan became president, in 1980, we had gone through a period of high inflation and high unemployment. The Federal Reserve, after Reagan got elected, changed to a very restrictive policy, which broke the back of the inflation, but also created a very substantial recession. And Reagan’s standing in public opinion polls went way down.

No other president in the post-war period would have stuck with that policy. Every one of them would have forced the Fed to reverse that policy before it really broke the hold on recession. . . .

I think the problem with the Bush administration is that the whole thing is dominated by Iraq. . . . I think going into Iraq was a mistake. But once you got into it, you’ve got to live with what you’re doing. And it would be an equally big mistake, or bigger, to pull out prematurely. You’ve got to try to come out with some honor and some measure of success. I don’t know how to do it, and the prospects do not look good. The situation looks terrible. . . .

To look beyond Iraq, Bush had been on the right side. He cut taxes, and he was in favor of trying to privatize Social Security. . . . He’s been in favor of getting rid of the inheritance tax, which is the right thing.

Q Is there no tax you like?

A Yes, there are taxes I like. For example, the gasoline tax, which pays for highways. You have a user tax. The property tax is one of the least bad taxes, because it’s levied on something that cannot be produced — that part that is levied on the land. So some taxes are worse than others, but all taxes are bad.

As things are now, taxes amount to something like 35 to 40 percent of national income, if you include federal, state and local taxes. Out of every dollar the average citizen earns, he gets to spend 60 cents of it — and not according to his own views, because the government also steps in and says what you can and cannot spend on. For example, according to the government, you cannot spend it on cocaine. I’m in favor of legalization of all drugs.

Q And prostitution?

A Well, sure.

Q What are the economic issues you’re thinking about now?

A On the one hand, health care. And on the other hand, education . . .

We have a very poor education system. I’m talking about elementary and secondary. Something like a quarter to a third of all youngsters never graduate high school and those who graduate high school are in many cases barely literate in terms of reading, writing and arithmetic. In international comparisons, our kids do quite well at grade 1 to 4, but as you go up the grade levels, the performance gets worse and worse in comparison other countries. So it looks like we have a system that teaches kids not to learn rather than one that teaches them to learn.

And in health care today, most transactions are third party transactions. Traditionally, you would go to the doctor and there would be a deal between you and him. Direct payment. [Today] that almost never happens because of insurance — so-called insurance.

It’s a misnomer really. It isn’t insurance at all. Insurance makes sense when you have a small probability for a large cost and you want to share that probability with others. But it doesn’t make sense for ordinary day-to-day care. What we call medical insurance is not really insurance at all. It’s pre-paid medical care.

Q How would you respond?

A By getting rid of third-party payment — by returning it to a deal between the patient and the provider. You don’t need that institutional framework. That huge framework largely is the result of third-party payment.

Q Has anything in recent history made you question your convictions?

A No, on the contrary. . . . The basic conviction is that the biggest danger to human freedom comes from government. . . .

The collapse of the Soviet Union has persuaded almost everybody around the world that collective organization is not a good way to run a country.

Is there anybody now who believes that’s a good way to run a country? I don’t think so.

The $812K Question: Will Social Security Be Around in 2045?

Well, OK. $812,450. That’s what Social Security means to me, roughly.

Why? Well, I’m in a saving mindset these days. I’ve saved money over the years for many personal goals – a new computer, a vacation, and yes, even a first home. I also started saving for my retirement quite early, at the age of 20. Now, with two children, you also can add college to the mix of savings goals.

So, it’s ironic that this week I received my annual “Social Security” statement from the US Government. Unfortunately, it really doesn’t answer the fundamental question I have about the program – can/should I count on it, or not? This article came out today on the Vanguard feed, and it got me thinking about the issue.

Based on the best web sources I can dig up, it looks like I’m due $32,498 in 2045, the first year I’m going to be eligible for full benefits. That’s in 2005 dollars – with inflation, the nominal amount will be much more. However, using 2005 dollars makes it easier to place the value in the here & now.

When you think about retiring, you have to think about how to live off your assets. In a funny way, you are basically “endowing” yourself, much as the wealthy will endow tenured chairs at universities, or even departments. A typical endowment, like Harvard’s, will limit withdrawals to 4% a year, to ensure that they will never run out of money. They’ve been around more than 350 years, so it’s likely they know what they are doing.

I use the 4% rule myself when thinking about generating income from assets, safely, on an ongoing basis. It makes it very easy to figure out how much money you might need to retire, for example. Just take the annual income you want, and multiply by 25. Simple.

So, if you want $100K per year, in today’s dollars, you would need $2.5M invested, in today’s dollars. Simple, but sobering.

$32,498 per year may not sound like a wealthy income level, but it’s the maximum the US Government provides as part of the current Social Security program. Using the rule of 25, you’d have to have $812,450 saved up in your 401K to provide the same for yourself.

Scary number, given the fact that the average 55-year old has less than $50K saved in their 401K plan. Hopefully, our generation will be better about individual responsibility and saving than the previous generation, but I’m not sure I’ve found any economic statistic that actually suggests that.

I have never personally put much faith in the current incarnation of the Social Security program being around for me in 2045. In the late 1980s, I remember researching policy debate topics around retirement in high school, and the overwhelming evidence that the current system is not solvent, and will not last to the middle of the 21st century. In a funny way, it’s a curse of our own success. Social Security is an insurance program, and it was implicitly a bet that economic productivity growth would match or surpass the expected length of retirement (based on longevity).

Productivity growth in the US over the last 70 years has been spectacular. Unbelievable. That’s why we are sitting on a $12 Trillion economy. However, when Social Security was born in the 1930s, longevity was expected to be in the mid 1960s, so most people were not expected to collect from the program, and those that did would only collect for a short while.

Now, we live in a society where more than 50% of people who live to 80 can expect to live to 90. Think about it – 65 to 90 is 25 years. There are still many jobs where 25 years is considered full service, and grants you title to a complete pension. Amazing.

I’m a technology optimist. I believe that we’re likely to unlock longevity measuring into the mid-100s during my lifetime. But what does that mean for programs like Social Security, or even for retirement itself?

In any case, I now realize that for my personal financial planning, my opinion of whether I believe in Social Security or not has a real practical implication for my personal saving. $812,450 is a lot of money to save on your own.

Then again, maybe it would be easier to save that over a working lifetime if 12.4% of your salary didn’t go missing every paycheck.

I think I’m still going to base my planning on the assumption that Social Security won’t be around in its current form in 2045. I always like to leave some upside in my planning anyway.

My First eBay Guide: US 50 State Quarter Program

Instead of writing a blog post on this topic, I decided to use the new eBay Reviews & Guides feature to write a new “eBay Guide” on the topic of the US State Quarter Program:

Collecting State Quarters: Which Will Gain in Value?

Read it and let me know what you think. If you like it, and you are an eBay member, please vote for the guide as useful.

The fundamental theory is that by looking at the total mintage of a state quarter, and comparing it to the population of the state, you can partially predict where supply & demand will be out of balance in the future. This is because demand is skewed by the population of a state, but the US Treasury mints quarters purely based on macroeconomic conditions at the time.

I continue to be a fairly avid coin collector, and I thought it would be nice to try and “give back” to the eBay coin community by putting together a guide. I’m interested to see what feedback I get from posting in that forum.

eBay Reputation, Shipping Prices & Ending Times

A big thank you to one of the great product managers at eBay, Rebecca Nathenson, for forwarding me this German study on eBay economics. (I would link to her blog, but she is hiding it from me…)

The Effect of Reputation on Selling Prices in Auctions (PDF)
by Oliver Gürtler & Christian Grund

As I mentioned in my previous post about starting prices, I have a strong interest in academic studies on the economics of eBay, the largest online marketplace globally. I am convinced that our level of understanding of the economics of marketplaces like eBay are still in their infancy.

As someone who has been selling on eBay since 1998, this study covers three topics that are easily familiar: reputation, shipping prices, and ending times. The study is from May 2006, and it is based on the eBay Germany site, but their is no reason to believe that they are country specific.

The first piece of the study looks at the effect of feedback on final selling prices on eBay. They confirm the obvious – reputation does impact final selling price positively. What’s interesting here is that it seems that the overall number of negatives did not have a measurable effect on final selling price. However, the percentage of negatives did. This result verifies anecdotal experience from many eBay buyers and sellers who will tell you that the “percent positive” is their primary measure of eBay reputation, once feedback scores rise beyond an initial threshold.

The second interesting tidbit from this study is their study of shipping prices. Once again, it confirms the obvious – higher shipping prices lower final sale prices. However, the interesting tidbit here is the fact that one dollar of increased shipping led to less than one dollar in reduced final sales price. This means that sellers may be better off charging a fair cost for shipping & handling, rather than assuming that if they offer low shipping that the cost will be made up in the auction price.

When I first started selling computer components in bulk, I experimented with different combinations of price and shipping cost. In one experiment, I took the exact same listing & description, and set different prices for the item & shipping, but left the total the same. They ranged from $15.99 with free shipping all the way to $0.99 with $15 shipping.

The result – the best selling item, measured in page views and conversion rate, was the $9.99 price with $6.00 shipping.

My theory at the time was that two human factors were occurring here. First, people see exorbitant shipping as dishonest. As a result, the listings with ultra high shipping looked dishonest, and it resulted in a lower purchase rate. At the same time, although buyers love free shipping, they were confronted with sticker shock from the high $15.99 price. Clearly, gas stations know what they are doing when they price gasoline to the 9/10 of a cent.

In their words:

The results with respect to the other variables indicate that postage affects sales revenue negatively, which was expected. However, an increase of postage in the amount of 1 € does decrease the price only by the amount of 5 per cent on average, which means by about 60 Cent at an averaged price of 12 €… In our case, however, it seems to be beneficial for sellers to segregate the total revenue into the two dimensions postage and selling price, because potential buyers concentrate on the main price during auctions and neglect the amount of the postage.

The last interesting insight from this research is their investigation of the effect of duration and ending time on the final selling price.  Interestingly, there is a surprise here, which they dub the eBay Evening Fallacy.  They claim that auctions that end in the evening perform worse than auctions that end earlier.  As an interesting side note, they also found no evidence that duration impacts the final selling price.

What’s interesting about this insight is that it doesn’t really explain why this fallacy exists.  One possibility is that historically, evening ending times did perform better than earlier times.  However, as this became known, supply overwhelmed demand as everyone piled onto the same popular times.

I think actually this is a nice place to end this review, because in the end, while fascinating, the last insight is a warning.  eBay is a dynamic marketplace, and as information flows through the market, the profitability of different strategies may change over time.  Everyone knows they vary by country, by category, and by season.  They also can vary based on what everyone else is doing.

In finance, there is a theory of efficient markets that posits that public information flows nearly instantaneously through the stock market.  As a result, all returns are merely compensation for risk. Part of the attraction of private equity is the fact that it operates in a world, by definition, of more limited information and more limited access.  That’s what yields those wonderful returns that Venture Capital has seen over time.

It’s interesting to think of eBay in that light.  Strategies are always evolving, as information is communicated about how to succeed on eBay.   Are proprietary access to inventory, or proprietary strategies the keys to outperformance?  Efficient market theory has a risk-free return built into its model.  Does eBay have the equivalent of a risk-free return, and if so, what is it?

That’s why I love research like this.  It goes beyond the anecdotal and makes you think.

Dow 12000? Could have been 22000! Berkshire Hathaway in the Dow Jones Industrial Average.

Big news this week. The Dow has closed over 12,000. Whoopee.
Sometimes, I am amazed at how incredibly stable certain staples of culture can be, even in the face of overwhelming logic & reason.

One example of this is the continued fascination that people have with the Dow Industrials index. This group of 30 stocks has changed over the years, but dates back over 100 years (1896), ever since Dow & the Wall Street Journal attempted to capture a measure of the “Industrial Strength” of the US Economy.

The problem is, the equation they used to calculate it is nonsensical. Literally.

The Dow Jones Industrial Average is a “price-weighted” index. This means that a $1 move in a $25 stock is worth more than a $1 move in a $10 stock.

This, of course, makes absolutely, positively no sense.

Now, a “market-capitalization-weighted” index, like the S&P 500, makes sense. An “even-weighted” index makes sense. Even some of the cool new “fundamental-weighted” indexes, based on figures like the revenues or cash flows of companies makes sense.

But a price weighted index makes no sense. If a stock in the Dow Jones splits 2:1, it’s future impact on the average will be lower than if it never split at all.

This, compounded with the incredible unpredictable and poor timing that the index owners have used to add & remove stocks from the index has led to extremely unpredictable performance.

There is a really great piece in Business Week that illustrates how ridiculous this index is.

As you may have heard, Berkshire Hathaway, Warren Buffet’s company, hit its own milestone lately by trading at $100,000 per share. Yes, that’s right. The reason it is so high is that they have never split their stock, and it has compounded at extremely high rates since the 1960s.

Can you imagine what the Dow would be like if it had included Berkshire Hathaway as one of its stocks (which would be easy to justify)?

The answer is: if they had added it in 2000, the index would now be at 22000!

Buffett’s Baby: Too Big for the Dow

Despite this, every newspaper and television show seems to highlight this milestone for this nonsensical financial metric. And it really does influence investor behavior. I have family members who have told me they are reluctant to buy stocks right now because “the Dow is so high”.

For the 20 or so readers of this blog, hopefully now you know the truth. Spread the word. The DIA is meaningless.

Autopilot 401(k) Plans & Psychological Inertia

There is a very nice write-up today on Vanguard’s RSS Feed from John Brennan, Chairman of Vanguard Group.

Vanguard − Chairman’s Corner: A look at the year’s sleeper hit

This is a good overview of some fairly significant changes Congress made this year to the retirement and college savings vehicles available to most Americans.

I want to take a moment to note what is likely the biggest enhancement to the entire “defined contribution” style of retirement plans: the autopilot 401(k).

Let me preface this by saying that, by nature, I am a very strong advocate for self-directed savings vehicles. However, in recent years it has become apparent to me how much “defined benefit” plans, like traditional pension plans, provided for individuals.

In my opinion, more than anything, they provided an automatic way for people to “save” for their retirement, without really knowing they were saving. To participate in a pension, people do not need to understand compounded interest, inflation, “their number”, or diversification between different types of assets.

As we move to a society with more individual responsibility and accountability, we’re learning a lot about the realities of how human beings relate to concepts like long term investment. In fact, there is almost a cottage industry now just advising people on common mistakes people make with their 401ks.

One of the things we have learned is that psychological inertia is a powerful force. The National Bureau of Economic Research does a good job explaining that employees typically follow the path of least resistence.

In a normal 401k plan, a new employee starts at the company, and by default is not enrolled in the plan. They get a lot of material, and they put it aside, planning on “seriously looking at it” sometime in the future.

Years go by, and they are still not enrolled. From a long term saving perspective, with compounding, this is a disaster for their long-term financial well-being.

Now, some of this has to do with the Paradox of Choice. Companies, well intentioned, give employees too many options, too much to analyze. It leads to a state of paralysis.

But, what the National Bureau outlines is that for 401k plans, the biggest issue is psychological inertia. People never enroll, the never increase their contributions with raises, and they end up woefully behind in their saving. Amazingly, this inertia is so powerful, it even overwhelms free money! That’s right, employee matching funds. A free lunch. Enrollment still lags, even with free money, sometimes measured in thousands of dollars, left on the table.

Enter the automatic 401(k).

In this case, the employer automatically enrolls new employees in the 401(k) program when they start. They even automatically increase the contribution percentage every year.

The effect is breathtaking in terms of the financial well-being of the employees. In this case, inertia works for the employee, not against.

Now, in our litigious society, companies had to previously be afraid of automatic 401(k)s – what if the NASDAQ crashes, and employees sue for “automatically” being enrolled.

The Pension Protection Act of 2006 resolves this dilemma, by defining clearly what the US Government considers an acceptable automatic 401(k) program.

The reason I get excited about legislation like this is that it represents not only a growing understanding of how people are irrational with money, but also it represents our progress at designing legislation around the ways that human beings are predictably irrational with money.

People are still in control of their own savings, their own future. But with this minor modification, by default, people are put on the right track.

The US Congress may not have done everything right in 2006, but this is an improvement that is worth noting.

Behavioral Finance, Product Design and Entrepreneurship

Now that I’m entering my fourth week maintaining this blog, I’ve decided to come back to the subject of why I really believe that these three topics are intertwined.   These three topics are the reason that I named this blog Psychohistory, and these three topics seem to completely dominate my education and professional career.

The reason for this belief is crystalizing, and it’s remarkably simple:
I truly believe that incredible opportunity lies at the intersection of the irrational (human emotion) with the rational (finance, technology, business).

Behavioral Finance offers us the opportunity to design financial systems based on the basic insight that the way that human beings relate to money involves far more emotion than intellect.  To understand economics, you must understand your very human economic actor.

Product Design is based on the premise that deeply understanding the ways that people interact with technology can lead to profoundly more useful (and desirable) designs and products.  To understand product design, you must understand your very human customer.

Entrepreneurship offers us the opportunity to build companies by figuring out how to replicate the economic miracle of creating billions of dollars in new value by unlocking the very human emotions of inspiration, motivation, cooperation, and self-determination.  To understand entrepreneurship, you must understand your very human entrepreneur.

Like all good elevator pitches, I probably need to reduce this in complexity by an order of magnitude before I’ll be happy with it.  But I’m excited about this insight, and more importantly, I’m already seeing incredible leverage from it in my industry, where everyone is talking about the intersection of technology, commerce, and community.