Too much fun. Tonight, we revealed the identity of Fake Leonard Speiser to, well, the real Leonard Speiser.
The key to obfuscation was simple: there was no one Fake Leonard Speiser. A group of people who have worked with Leonard before all had access to account. Consider it a form of “Twitter Improv”.
Yes, this is the kind of fun we have in Silicon Valley. It’s because we’re geeks.
See below for the kickoff email. We had fun with this all weekend. I hope Leonard (and fans) did too. I’d like to think that even though Fake Leonard was just around for a few days, he was starting to develop a real personality.
Goodbye, Fake Leonard.
From: Adam Nash
To: Elliot Shmukler, Chris Yeh, Bart Munro, Ben Foster, Shri Mahesh, Michael Dearing, Kenny Pate
Subject: Welcome to the Fake Leonard Conspiracy
Date: Fri, 25 Sep 2009 11:10:37 -0700
Merely by reading this email, you have been inducted into the Fake Leonard Speiser conspiracy.
Yesteday, Leonard made the mistake of issuing this tweet:
Clearly, this was a desperate cry for a prank. We will oblige him.
Behold, Fake Leonard Speiser:
Instead of just one of us making up fake lines from Leonard, we are *all* going to contribute. Kind of like a live, Twitter improv.
Here is the commitment:
For the next few days, every one of us will make *at least* one tweet from the Fake Leonard account. Don’t worry about being consistent with the tone of everyone else too much – just shoot out lines that you can imagine Leonard saying.
Follow @fakeleonard, and tweet/respond/retweet his posts, to help get his followers up. If someone wants to run around and follow a broad swath of his social network, all the better.
This is all in good fun, so nothing too personal or offensive. 🙂
The account password is:
Please try to make your first tweets today… I got mine in.
Email me with questions.
Update: I’ve been reminded that this is the second online gag I’ve played on Leonard Speiser… in the first, the co-conspirator was GoldenPalace.com.