Today I had the privilege of taking the wraps of a feature enhancement that my team has been working on for the past few weeks: the new version of Tweets.
You can install Tweets by going to the install page on LinkedIn.
There’s no need to run through all of the great new features – the LinkedIn blog post does a good job of that. Here is some of the most notable press coverage:
- Mashable: LinkedIn Beefs Up Its Twitter Integration
- TechCrunch: LinkedIn Deepens Integration With Twitter; Becomes A Full-Fledged Client
The buzz was fantastic to see. We pushed out the new application at 4PM PST, and by 4:10PM we were trending with over 20 tweets per minute about the application. (This included a really nice shout out from Ryan Sarver at Twitter).
One of the most unique aspects of this launch was the added ability to see which of your LinkedIn connections are on Twitter, and which ones your are (or aren’t following). For example, I personally discovered that I had over 334 LinkedIn connections with Twitter accounts, but was only following 120 of them. With a few clicks, I was able to discover that key people, including several executives at LinkedIn, had Twitter accounts that I should be following. Click click click. Done.
The reason I really loved working on this project is that it captures one of the fundamental reasons the LinkedIn platform is so important. We believe that every business application would be better if it was integrated with your professional reputation and relationships, and this feature is a great example of how Twitter can become more valuable when it’s integrated with your LinkedIn account. Finding the right people to follow on Twitter can be difficult, and leveraging your LinkedIn network is a great way to find and follow professionally relevant Twitter accounts.
With the new Twitter list functionality, I can now keep tabs on the tweets of my LinkedIn connections on LinkedIn, on Twitter for iPhone, in Tweetdeck, Seesmic, Twitter.com or any Twitter client that supports lists. Set it once and forget – LinkedIn keeps it up to date.
You’ll be even more impressed with what we have planned next. 🙂