It sounds so much more official that way… much better than, “My mom posted on the LinkedIn blog today…”
Either version is true – today’s post on the LinkedIn corporate blog is from my mother, Dr. Sharon Nash, Ph.D. After my initial post on the corporate blog, I was surprised at how many people sent in comments about the fact that my mother was on LinkedIn. Since she is a relatively new user to the site, and a professional expert on relationships and people, we thought it would be an interesting user story to tell.
Considering that it is her first blog post ever, I think she did quite well. In fact, I think the bigger dilemma for her was picking the right picture to use. 🙂
The fact that my mother has enjoyed LinkedIn so much that she has recommended it to over 85 (and counting) colleagues and friends is incredibly validating. I spent four years at eBay trying to break her of the typical e-commerce habit, and never succeeded. Not even eBay Express, I’m afraid.
I’ve become increasingly convinced that the opportunity for LinkedIn goes far beyond the site as it stands today. There is a very real human interest in connecting with your trusted colleagues and friends in a professional environment. We have only scratched the surface of the interesting and useful applications for professionals built over this platform. Right now, most software and web applications are still based around a model that assumes that data & information are the basis for getting things done. However, in the real world, most problems are solved by referral and advice from the people that you trust & respect. LinkedIn enables exactly that type of model, and that makes me incredibly optimistic about the future for the site and the platform.
Or if you don’t believe me, ask my Mom. 🙂