One of the most common questions I get now that I work at LinkedIn is how to best use the site. There is a post on Guy Kawasaki’s blog from earlier this year that highlights his top 10 ways to use LinkedIn, and it’s definitely worth reading:
Unfortunately, Guy leads off the post with this little dig at Harvard MBAs:
The average number of LinkedIn connections for people who work at Google is forty-seven. The average number for Harvard Business School grads is fifty-eight, so you could skip the MBA, work at Google, and probably get most of the connections you need. Later, you can hire Harvard MBAs to prepare your income taxes.
*sigh*. It’s not always easy being a Harvard MBA in Silicon Valley.
Guy also provides the following useful tidbits:
- People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.
- All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.
I highly recommend reading the entire article. But, for those of you who like spoilers, here is the bullet list of the ten ways to use LinkedIn:
- Increase your visibility
- Improve your connectability
- Improve your Google PageRank
- Enhance your search engine results
- Perform blind, “reverse”, and company reference checks
- Increase the relevancy of your job search.
- Make your interview go smoother
- Gauge the health of a company
- Gauge the health of an industry
- Track startups
- Ask for advice
Yes, there are actually eleven. Guy must be a Spinal Tap fan…
I’m impressed that he actually added two more that came in from comments since the original post:
- Integrate into a new job
- Scope out the competition, customers, partners, etc
So get cracking! Even my Mom is on LinkedIn now…