Adam Nash: The Fight for the Google Top 10

Owning your own personal brand is harder than you might think.

It’s neck-and-neck for the domination of the “Adam Nash” top 10 search results on Google.  It used to be just a two-way battle between me, and some child born in Colorado for the express purpose of donating stem cells to his sibling.  Now, there are a three contenders, and it’s getting tight.

Right now, the score is:

  • Yours truly, with links 1, 2, 5, and 6.
  • Adam Nash (aka Adam Ramona) from Melbourne, Australia has links 3 & 4 & 7  He’s using Blogspot and Ning for pagerank.  Has his own domain,
  • Adam Nash, the baby born from Lisa & Jack Nash in Colorado, rounds out the bottom 10 with 8, 9, 10.  Old news links.

Part of this is my fault.  I left open, and Adam Ramona took it.  I’m usually quite good about locking up the name space.  He also took nashadam at Ning, but he couldn’t get adamnash because I had that locked up.

In any case, I’m lucky right now because I have the holy trinity of personal page rank working for me:

Plus, for whatever reason, Stanford continues to have amazing page rank for my old Computer Science department page which has been pointing to for the last 10 years.

Still, I’m worried I’m going to lose the top spot if the pace of news coverage on my doppelganger in Australia is any indication.  One thing he’s doing, which is smart, is creating a web page that indexes every article about him, tied to his domain.  Maybe I should do the same thing with the heavy news coverage of LinkedIn product launches with my name in it.


Battlestar Galactica, Season 4, Caprica, and the Movie

Can you hear it….?  That distant rumbling….?  That’s the sound of the best show on television coming in for a new season.

April 4th.  10:00PM.  Sci-Fi Channel.

Some news tidbits from Buddy TV, which covered the Battlestar Galactica news conference:

  • We get 10 episodes.  The last 10 episodes will likely be in 2009.  (Writer’s strike)
  • Shows will be on at noon that day for early viewing.  Nothing specific on iTunes.
  • Greenlight to the prequel TV series pilot, “Caprica”, which will focus on a time, 50 years before the show, before the first Cylon war.  Will be a 2-hour movie in the fall.
  • No vote on the movie of Battlestar Galactica post-season 4.

As the article closes:

The cast just received their first post-strike script and will resume production next week. Moore stated that, in writing the final season, his primary goal is simply to bring everything home and do justice to the series he has created. When asked about possibly expanding to a Battlestar Galactica film after it’s over, Moore’s answer was a definite “No,” claiming the series would not translate well to the big screen.

Can’t wait.

New ETN to Track Chinese Renminbi & Indian Rupee

Caught this in yesterday’s news:

Morgan Stanley has teamed up with Van Eck Global to launch currency exchange-traded notes offering exposure to the Chinese renminbi and the Indian rupee. The Market Vectors – Chinese Renminbi/USD ETN (NYSE Arca: CNY) and Market Vectors – Indian Rupee/USD ETN (NYSE Arca: INR) are the first exchange-traded products to offer exposure to those two currencies. They launched today on NYSE Arca.

The notes are designed to go up in value when the named currency appreciates against the U.S. dollar, and down when the dollar strengthens. The ETNs are underwritten by Morgan Stanley, and Van Eck is the marketing agent. The notes charge 0.55% in annual fees.

Full details are on Yahoo Finance.

The securities are already live and trading.  Here is a quote for the Market Vectors – Chinese Renminbi ETN (CNY), here is a quote for the Market Vectors – Indian Rupee ETN (INR).

There are a few details that are worth noting.  ETNs, or Exchange Traded Notes, are a relatively new innovation in indexes, and as a result, there are some grey areas around their long-term tax treatment.  Both notes do not actually own the currency.  Instead, you are buying a promise, from Morgan Stanley, that they will pay off a return on investment that matches the return on investment of an index that is tied to the currency.  Got it?  Yes, it’s two levels of indirection… almost like a HANDLE to the currency.  (Bonus points to old-school Mac developers who get the reference.)

Here are three caveats from the article:

First, unlike most currency products, they earn interest based on the U.S. Federal Funds interest rate … not local interest rates.�(Although they are currently similar.)

Second, these ETNs do not pay out interest income – instead, it is added to the share value of the note.�That creates a problem for investors, as the IRS has said that investors must pay taxes each year on this notional interest … even though they won’t realize the gains until they sell the note.

Finally, ETNs are debt instruments, which means investors are exposed to the credit risk of the underlying bank. Morgan Stanley seems sound, but the current market environment could give people pause.

This is an interesting option, but likely only appropriate for tax-protected accounts.  Personally, I still have a soft spot for Everbank, and it’s currency-based bank notes, CDs, and money market funds in different world currencies.